Sharpen your Elevator Pitch!

The two minute Elevator
broken down into seconds
If you were stuck in a lift with a
publisher, and had just a couple of minutes to say your piece what would it entail?
Think about it. You have two minutes or less to impress that agent or
twenty seconds
make a
short sharp introduction to you and your book. Be sure to know the name of person
you are addressing!
thirty seconds
sum up your book in short sharp sentences. Who are the
characters? What genre is the book? Make sure you sound enthusiastic and not apologetic.
Enthusiasm is contagious!
Thirty seconds
say what’s special about your book? I’m
sure you can think of something. If not your book, then you. What’s special about you?
fifteen seconds
can you name any other authors or
books with an audience who would be likely to enjoy reading your book?
twenty seconds
discuss what experience you have when it comes
to writing. If this is your first book tell them about any competitions you’ve
entered. Being shortlisted is an achievement so mention it.
twenty seconds
say how much/or how well the marketing is going for
your book so far.
fifteen seconds
them know about any
feedback from readers.
ten seconds
thank them for listening, and
offer them a copy of your book if you have one to hand. And don’t forget
a business card! If you haven’t got one yet, then now is the time to order
a batch. They aren’t expensive, so shop around.
the elevator pitch in front of a mirror until you are fluent without any
ers, ums and you knows dropping in. Practice your smile, record yourself
speaking and see where you start rambling or become unstuck.
You can use this formula to
write your synopsis, changing the seconds to line count. Keep it short
(one side of A4 if possible. Font point 10 is acceptable, and adjust the
margins to get it all on one page).

4 thoughts on “Sharpen your Elevator Pitch!

  1. I love the way you have the elevator pitch broken down into specific chunks. I think that'll be very helpful in creating one. I've been working a lot on elevator pitches lately because I'm seeing more and more agents running contests online using written versions of the elevator pitch. Thank you for an excellent post!


  2. I'm not sure if they are common or not, but I think it makes sense to have something you can give to a prospective agent with your contact details on.
    It also shows you're a professional.
    I use Vistaprint. Very cheap and cheerful.


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