Today’s Topic: Publishing Democratization and Its Inherent Challenges

Greetings and felicitations,
Wise Words followers! (I’ve always wanted to try that line to start a blog
posting. Coupling it with the name of this blog makes me sound rather sage!)
I’m Jaz Primo, author of the Sunset
Vampire Series
, and I’m very happy to be here today on Wise Words. This is
a wonderful blog that not only presents information on new authors and their
works, but neatly presents a series of topics geared to help mentor and advise
burgeoning authors.
Speaking of burgeoning authors,
it seems that in the past few years a revolution has occurred in the publishing
industry. With relative ease and minimal technical skills, independent authors
are able to bring their novels to the marketplace without either the aid of a
major publishing house or expensive turnkey self-publishing services. I like to
think of this time as the era of the democratization of publishing. There has
been a veritable explosion of novels being brought directly to consumers with
the aid of retailers (or rather, what I like to call “e-tailers”)
ranging from Amazon to Barnes & Noble to Apple to Waterstone’s. The only
problem is that consumers are plagued with a seemingly overwhelming sea of
literary selections, of which many are of substandard composition and quality.
It’s almost as if bookstores have become a sort of yard sale where someone
might just be getting “pot luck” with regard to their next novel
selection. That’s why this blog and others dedicated to reviewing novels are so
very important.
All that being said, there’s
yet another challenge to the democratization of publishing: finding unique
stories that honor their respective genre. When major publishers controlled the
vast majority of novel distributions to bookstore retailers, the stream of
novels for a particular genre were relatively controlled and paced. Please
don’t mistake me; I’m certainly not advocating a return to the limited supplies
of stories from those days. I’m merely pointing out that it was much easier to
narrow one’s selections of stories. There were only so many vampire novels
available, whereas today, there are hundreds of varieties of vampire novels. Of
course, as an avid fan of vampires, I’m only too happy about this development.
But many people are limited by vampires, and they want to know that the novels
they select to read are of the best quality and content. Again, that’s why
blogs such as Wise Words are so very important to readers.
Despite this wonderful world of
democratized publication, as an author, it’s important to ensure that fresh
ideas and stories are being offered to readers. In the case of the Sunset Vampire Series, I have striven to
bring a fresh twist to the paranormal vampire subgenre. My debut novel, Sunrise at Sunset, took the tired and
traditional character development structures of most previous vampire novels
and turned the pretexts on their heads. Gone is the mysterious, tall, dark and
handsome stranger (the vampire) who is magnetically smitten with the shy,
timid, awkward female love interest (the human) and who must be protected from
all possible threats and challenges, lest her fragile body and tender
sensibilities be bruised. In Sunrise at
, the vampire is a strong, self-confident, capable female vampire
(initially Amber, later assuming the name Katrina) who isn’t immediately
smitten with the human male (Caleb) she encounters. In fact, Caleb is a young
boy who accidently happens upon our wounded vampire heroine, ultimately
interceding on her behalf. It’s not until years later that the two are reunited
and the potential for romantic sparks occur.
Sunrise at Sunset is unlike
most any vampire novel that you may have read. The series is my homage to the
strength and capability of women, as well as the potential for female heroines
to capably support their male counterparts. Most readers find the change
refreshing, though a small percentage of readers are outright offended that I
would dare to place a female in the role of power and influence formerly
reserved for men. Rather than be offended by the small percentage of scathing
reviews, I wear them as a badge of honor that I have presented exciting and
fresh ideas to a population of readers who seem somewhat starved for something
new and different. Please understand, as an author in today’s fluid publishing
environment, I believe that it’s a writer’s responsibility to quench readers’
thirsts with fresh material. One thing is certain: it will set you aside from
your peers and competition, which any publicist will tell you is a good thing!
With that in mind, here’s the
teaser for Sunrise at Sunset:
is a bloodthirsty predator the best protection against a psychotic killer?
the predator is both a vampire…and the woman you love.
“We vampires are focused and tend to
shape our own realities.”
My name is Katrina Rawlings, and I am a
vampire. I declare that with neither pride nor ego. I am simply nature’s most
dangerous predator. On occasion, it’s a very valuable quality. It helped me
protect Caleb Taylor one day when he was very young. But that single, traumatic
day is behind him now; wiped from his memory, or so I hope.

Caleb has finally matured into a rather
striking young man, and believe me, I like what I see. I’ll readily admit that
there are issues for us to confront and overcome, though a sense of mutual
commitment isn’t one of them. I’m feeling hopeful for our future together, in
fact. But an adversary from my past has returned to haunt me, and she’s trying
to get back at me through Caleb. That was her first…and last…mistake. I’ll
protect my Caleb at all costs, and I’ll make her regret the day she was born.

So, I suppose that I’m not just a
vampire. I’m about to become someone’s worst nightmare!
My sincere thanks to Louise
Wise for the opportunity to appear on Wise Words today. It’s been a real treat,
and I hope that you’ve enjoyed today’s posting. I also hope that you’ll
consider giving my Sunset Vampire Series
a try!
Peace — Jaz
Jaz Primo is an author, history
aficionado, pun-master, and all-around fan of things vampire and urban fantasy. Fuelled by an active imagination, cold Coca-Cola and chocolate, Jaz brings a
new voice with a fresh approach to today’s array of paranormal and urban
fantasy literature. When not pouring over a keyboard or Kindle, Jaz can be
found tending a veggie garden or casting a variety of colourful lures into
bodies of water as he urges the bass to bite, often using his best fish puns.
Jaz lives in central Oklahoma with his wife and a talkative, long-lived cat.

Sunrise at Sunset is available in both trade paperback and
multiple eBook formats at most major retailers, including Amazon, Apple
iBookstore, and Barnes & Noble. You can find Jaz at the following

Twitter:   @jazprimo

7 thoughts on “Today’s Topic: Publishing Democratization and Its Inherent Challenges

  1. Thanks for the supportive comments, everyone. Much appreciated!

    @Dawn: I genuinely like to keep people smiling! 🙂

    @Tammy: Glad that you like the cover art, and I can't wait to hear what you think about the novels! 🙂



  2. i love the cover it's beautiful. i think it's about time we had some books that the woman was the one that was more than capable of taking care of herself but was also confidant enough to love the person she was with. the book sounds wonderful and i can't wait to read it. it is at the top of my TBR pile.


  3. Hi Nikki! I'm glad that you liked the post, and thanks for your excellent question!

    My favorite author is L.E. Modesitt, Jr., author of the award-winning Saga of Recluce series. When I need to curl up with “a sure thing” kind of novel, Modesitt never lets me down. He has a writing style that uniquely appeals to me, and his characters are believable and tangible in ways that feel so real and sincere. He also has a wonderful way of looking at relationships and writing about strong female characters, who frankly are woefully underutilized in modern literature. Finally, Modesitt publishes sci-fi/fantasy and does not write vampire novels, so his novels are wonderful to read when I need to take a break from both vampires and urban fantasy.
    — Jaz


  4. Hey Jaz…I was curious …I know you love vampire novels but who is an author you look up to? Most authors are avid readers as well as writers so when you want to curl up with a good book…who is your go to author? Great post!


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